Chinese New Year is that time of year when there is over-consumption of nearly everything and for some businesses - it is pulling off all the stops to get consumers spending (yes possibly even their last dollar).
Many of these displays are made of large cardboards, plywoord, and large marketing posters, flyers, promotional material are printed all just for this CNY. After this Thursday - all this will be passe, and soon after that - will be removed and sent to the dumps.
There must be a much more eco-friendly method of doing marketing - Go Digital!
Singapore has a high penetration of mobile phone users - it only makes sense to use mobile digital advertising as the alternative to achieve a big impact! However, most businesses are still relying on traditional means to bring their CNY promotions across.
2 Feb 2008
30 Jan 2008
Ozone's Mega event in December
I have been guilty in the First Degree (not of love), but of not posting on my blog!
Yes I have been so pre-occupied with my businesses since December. That was when Ozone had organised a mega barter event, and it had a fantastic turn out of several hundred participants, Ozone barter members and public as well.
My own guests (mainly my family, friends and some of my business friends), dropped by and had a ball of a time.
It also spin-off lots of good PR for Ozone Barter as well.
Out of this entire exercise, I realised that we didn't do enough marketing for the event. As it is our very first mega event. And given that it is our virgin attempt at bringing the barter concept to the masses, and given that it was in deed in a remote place - like Changi Coast Road (some ulu ulu place in changi, near the airport) did have its difficulties. But we did pull it off, quite well - as a virgin.
With that, we have greater experience, in dealing and managing the marketing and publicity for such events in the future. We also realise that PR is really important to a company. Our Spin Doctors - did a very good job getting us radio spots - on 938 Live, WanBao, ShinMin newspaper, Biz Times, Straits Times - was really fantastic.
Yes I have been so pre-occupied with my businesses since December. That was when Ozone had organised a mega barter event, and it had a fantastic turn out of several hundred participants, Ozone barter members and public as well.
My own guests (mainly my family, friends and some of my business friends), dropped by and had a ball of a time.
It also spin-off lots of good PR for Ozone Barter as well.
Out of this entire exercise, I realised that we didn't do enough marketing for the event. As it is our very first mega event. And given that it is our virgin attempt at bringing the barter concept to the masses, and given that it was in deed in a remote place - like Changi Coast Road (some ulu ulu place in changi, near the airport) did have its difficulties. But we did pull it off, quite well - as a virgin.
With that, we have greater experience, in dealing and managing the marketing and publicity for such events in the future. We also realise that PR is really important to a company. Our Spin Doctors - did a very good job getting us radio spots - on 938 Live, WanBao, ShinMin newspaper, Biz Times, Straits Times - was really fantastic.
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