Chinese New Year is that time of year when there is over-consumption of nearly everything and for some businesses - it is pulling off all the stops to get consumers spending (yes possibly even their last dollar).
Many of these displays are made of large cardboards, plywoord, and large marketing posters, flyers, promotional material are printed all just for this CNY. After this Thursday - all this will be passe, and soon after that - will be removed and sent to the dumps.
There must be a much more eco-friendly method of doing marketing - Go Digital!
Singapore has a high penetration of mobile phone users - it only makes sense to use mobile digital advertising as the alternative to achieve a big impact! However, most businesses are still relying on traditional means to bring their CNY promotions across.
