One of our Ozone members had recently launched a printed flyer campaign with door-to-door distribution. I've not seen the flyer yet, but I have always been sceptical about direct mailers, as unsolicited direct mailers normally are good for branding rather than actually having people taking a specific action. But why do people still engage in such activities if it doesn't bring good results? My thoughts is that it is like buying 4D and Toto, the costs are low (on the superficial level), but on the upside the potential is good. That works for people who are in the real estate industry - who actually do not have much budgets for other advertising media. Direct mail should really be reserved for targetted marketing to a specific database. If it's unsolicited - chances are it will be dunked. How do we make it more memorable for people to keep unsolicited direct mailers (or flyers)? Now that's a thought...hold on to that and here are my 2 cents worth:
1. Clear Message Upfront in your face
2. less text, minimal design features - less clutter is more impactful
3. Specific clear action for audience to undertake
4. A method to get their info (for future marketing purposes)
5. Give them something to remember you.
1. Clear Message Upfront in your face
2. less text, minimal design features - less clutter is more impactful
3. Specific clear action for audience to undertake
4. A method to get their info (for future marketing purposes)
5. Give them something to remember you.
Do give your valued comments - like to hear more about other people's thoughts about direct mail
