25 Oct 2007
Event Organising vs exam jittery parents
But I digress. Today I am writing about my barter trade events. It's the Exam Period again. As predictable as the sun rising from the east, this time of the year, many parents are jittery over their kids sitting for school exams up to those sitting for the O levels. But how does that affect my events. Many of these parents are worried that if they are not seated next to their children, their children will suffer pre-exam symptoms and hence unable to come and attend my business events.
*sigh*
This period is also where game arcades, movie cinemas, hip-hangout places become semi-deserted.
Depressing that my business friends have to babysit (in some cases teenager-sit) and ensure that they revise for their exams.
Perhaps that's why the Asia Outdoor Advertising expo and Wine for Asia expo is held specifically in this week. They want to keep those people who are hyper-jittery out of fun expos like these 2. BTW, I'll be dropping by at WFA today, and perhaps tomorrow drop by the AOA expo. Hope to load up some nice pics for all of you to take a look
17 Sept 2007
Barter vs Cash
16 Sept 2007
Time Opportunity Cost
5 Sept 2007
tie a yellow ribbon
1 Sept 2007
my 60secs of Fame
Will repost again with the url.
23 Aug 2007
Ghostly Businesses
Hiring Older Workers (Part 4)
22 Aug 2007
Hiring Older Workers (part 3)
21 Aug 2007
Up Yours Too!
Slightly pleased - yes I am indeed. But still unsure about the conversion rate. Well we'll worry about that later too.
20 Aug 2007
Coffee Talks
Let me tell you - a branded coffee. Any of our daily "CuP of LiFe" or as I sometimes like to call it my elixir, if it were branded, you would be willing to pay for it. Spinelli and Coffee Bean & Tea Leaf some of the foreign entrants onto our uncultured (in coffee terms) territory, being a marketplace of -local roast (normally with additives into the grounded coffee), which gives it that local Flava - which on some occasions I am attracted to.
What exactly am I driving at - you might ask, its actually a post about branding. Many local SMEs do not brand themselves because they feel that they have no need to brand themselves, to differentiate themselves from the competitors, and to obliterate the noise and communicate directly with their target audience. They do not see it on most occasions is because traditionally Asians do not go out and BLAB about their business - as it being "the best, the fastest, the brightest" It the product/service sells it sells itself - no need to do all these bells and whistles - the whole exercise is pointless.
Starbucks focuses on creating a community environment when selling coffee. Their main business model is pivoted on the selling of Cafexperience. Drink Coffee - experience the lifestyle. It no longer focuses on t he beverage but the experience drinking the coffee. Although the coffee isn't fantastic (by die-hard caffine addicted white-collars), yet many still are willing to part with that their pretty dollar for a cuppa.
I just had dinner with some non-business people (courtesy of St Margaret's Sec School) and the topic of Starbucks came up. 2 Teenagers totally SWEAR-by starbucks, they claim that Starbucks is the place to be - to see and to be seen. (ouch, oldies like us prefer to see than to be seen, especially in a caffine heightened state of agitation). Apparently, our generation Z prefer starbucks over to Spinelli or Coffee Bean and Tea Leaf. Probably given its clear and distinct branding. Its promotion of its lifestyle position in the F&B industry
Local counter-part Ya-Kun is what I would imagine as being equivalently successful in establishing a clear brand message to consumers, while the others like Wang Jiao, Ah Mei Cafe, Killiney Kopitiam are sending mixed and distorted signals.
By this observation, it sends shivers down my spine because it becomes apparent to me that by trying to do more or try to do everything, we confuse people, eventually the signal by not being clear, reduces the ability for a brand to stand the test of time. So it sorta means - Brand now or die shortly. From another standpoint - some SMEs don't do it because of finance. Our GAHMEN has noticed this and has undertaken to provide grants to help SMEs brand themselves. Although I am not certain how easy (or difficult) it is to get these grants, but I hope someone who has gotten the grant, can share their experience on their branding.
16 Aug 2007
How to Hire Older Workers part II
How to Hire Older Workers - Free HR Course?
MORE help is on the way for SMEs looking to hire older workers.
Following the 2005 "Advantage! Scheme" to spur firms to recruit, retrainor re-employ mature workers over 40, smaller businesses can now get helpin implementing their human resource (HR) policies to retain their workersbeyond the retirement age of 62.
Yesterday, the Enterprise Development Centre @ Association of Small &Medium Enterprises, supported by Workforce Development Agency (WDA),offered "Advantage! for SMEs", a new initiative for SMEs that providesfree HR-related courses starting in September.
"We have received feedback from SMEs that they are unsure how they canbenefit from the (Advantage!) scheme as many of them have only a handfulof older workers in their companies," said WDA chief executive Mr Ong YeKung.
"The new initiative is a practical way for SMEs to receive some assistancein implementing re-employment policy, even if they do not apply for thefinancial grant," he said.
Under the earlier scheme, companies can apply for a grant of up to$400,000 to fund efforts in hiring seniors.
The schemes play a role in preparing companies for a new law on re-hiringmature workers that is scheduled to kick in by 2012.
15 Aug 2007
I've got a Writers Blog Block
13 Aug 2007
15-year-old clinches S$17,000 in online sales within a month
12 Aug 2007
Not to Lose sleep over
I'm Lovin' It
8 Aug 2007
Bold Leaps - SME biz owners resource
The name of the magazine is it is aptly called - Bold Leaps really required a bold leap of faith to keep it going. Running my own SME, I know the insurmountable tasks when trying to create something virtually out of nothing.
In the next 5 years to come, I am certain that with the current momentum that Bold Leaps has, and the strong collaborative alliances it has with the various strategic partners I believe that Bold Leaps will be able to leap from one milestone to the next.
If you would like to take a look at this magazine - its available at all leading bookstores, including Kinokuniya.
Sports events gaining popularity and sports culture branding
7 Aug 2007
its a hard days work - well worth it
Asian Food Channel
5 Aug 2007
Business Opportunity Fair
Although I was also quite disappointed by the poor showing by the public to this event, I believe we have better leads than the last event, when all our temp sales staff were interested in - were to get contacts that seem remotely possible as a lead. Quality as well as quantity is equally important. I realised that we should work on potential tie-ups for this event in the future. Hopefully, we'll be able to work with some magazines that would benefit from such an event.
2 Aug 2007
What women want
direct mail and flyers
1. Clear Message Upfront in your face
2. less text, minimal design features - less clutter is more impactful
3. Specific clear action for audience to undertake
4. A method to get their info (for future marketing purposes)
5. Give them something to remember you.
1 Aug 2007
Is there really a balance?
blogging for profit (part 3)
30 Jul 2007
Bob Urichuck on ChannelNewsAsia
http://www.youtube.com/watch?v=eMC8ICm9Ei0
Bob may not be talking directly about being an entrepreneur, but rather about being an employee and stuff like in the workplace. But I still think that it is very relevant for entrepreneurs to place themselves in the shoes of their employees. It is very hard sometimes for entrepreneurs to view from the perspective of others, as time is always so critical for all of us. I agree with what Bob is saying, but I simply find it hard to visualize practising his ideas.
Blogging for profit (part2)
In my searches online - I did come across this guy - Tan Kian Ann, who is teaching others how to blog for profit. Hopefully we will be meeting up with him in a week or two's time. It would be good to collaborate with interesting and innovative people. As the old adage goes - birds of a feather flock together?